Pelayo Icon Annual Report

This year we have used the iPad as the central narrative element for the Annual Report video, because for the first time, the Annual Report is also available on iPad. Visually, we wanted to represent the concepts of the script and the yearly results with infographics and real iconic elements that had small movements or actions which would give rhythm and dynamism to the video, without adding effects in postproduction, only using it to integrate the screens on the iPad.

DIRECTED BY: biográfica

CREATIVE DIRECTOR: Pablo Galán

PRODUCCTION: Nuria Grajal

ART DIRECTORS: Maite Yurrebaso, Rafael Garcia

ART DIRECTOR ASSISTANT: Jordi Rosales

GRAPHIC DESIGN: Marco Von Knobloch

DIRECTOR OF PHOTOGRAPHY: Noa Poveda

PROPS: Maite Yurrebaso, Rafael Garcia

ANIMATION: Maite Yurrebaso, Rafael Garcia, Jordi Rosales, Marco Von Knobloch, Pablo Galán

COMPOSITE: Johnny

2D ANIMATION: Ruben Garcia

COLORIST: Pablo Galán

MUSIC & SOUND DESIGN: The Lobby / Fede Pajaro