The Nexium 24HR brand and Rx-OTC switch teams knew they needed to educate consumers on this new OTC product. What is Nexium? Do I have frequent heartburn or occasional heartburn? Should I take Nexium or a different heartburn product? Let There Be created this consumer education video to address those questions and explain the MOAs of different of heartburn treatments. The video lives on YouTube, the brand website, and e-commerce platforms. Since the launch, this video has consistently been the top YouTube and Google Videos organic result for the common search "What is heartburn?"