Through advertising, design, photography, illustration, interactive and motion graphics, the ADC Festival inspires international creative masterminds to reconnect with their inner artist and recommit to the craft of their profession. The ADC Festival of Art + Craft in Advertising and Design is North America's only beach-side festival for the commercial creative industry.
As the industry leader in creative digital ad innovation, PointRoll joins the ADC for this year's three-day festival and award ceremony in Miami, Florida. Flexing some serious creative-tech muscle, PointRoll will place the ADC festival attendees inside a digital ad banner in real-time, through something we call "Create-A-Vision".
Derived from Willy Wonka's "Wonka-Vision", where Willy and the Oomph Loompas created a technology to transport a candy bar through a camera and into a television screen, PointRoll will setup a live recording booth during the award ceremony's cocktail hour and winners lounge. Here, some of the biggest names in advertising and design can explore their inner improvisational acting skills, which will then populate into a digital banner in just minutes!