LOMA Media produced this campaign sizzle reel for EA SPORTS — showcasing the full scope of the EA SPORTS Game Time national TV series and FIFA digital marketing campaign. Game Time aired on CBS and featured A-list sports stars including Messi, Tiger Woods, Kobe Bryant, and Brett Favre, produced in partnership with the NFL and PGA.
The campaign drove record FIFA video game sales and resulted in CBS national network pickup for the Game Time series.
Client: EA Sports / Electronic Arts
Agency: LOMA Media | lomamedia.com
Campaign: EA SPORTS Game Time
Services: Broadcast TV Production, Sports Marketing, Digital Campaign
Industry: Sports & Entertainment, Consumer Technology