Here is documentation of the street exhibition we did for Transmediale 2010 as part of the Future Obscura exhibition. It was the first successful trial of The Artvertiser digital binoculars (aka 'Billboard Interception Unit' v1).
We had a huge number of advert substitutions submitted to us for the exhibition; just a few are documented here.
Around 30 people joined us on the art walk and many thousand people saw this documentation in the exhibition hall itself.
Thanks to all the artists that contributed work!