After 3 months of planning, filming test spots, composing music (Luke Atencio), re-writing scripts, and trying to "nail down" a shoot day...the Tim Tebow Super Bowl spots finally aired!

The second of a 2-spot campaign, Focus on the Family set out to tell a simple, endearing story that would show the strength of "family" and draw people to their newly branded site.

The "TACKLE" spot was meant to add surprise, and a little fun to the mix. And, as the light-hearted "jab" reveals at the end of the spot, we can clearly see where the Tebow family strength comes from.

Timmy asks "Do you still worry about me mom?" And Pam Tebow replies "Well yeah! You're not nearly as tough as I am."

With the help of Brian Baugh (D.P.) Adrian Chynoweth (Production Coordinator), and Luke Atencio (Original Music Composition), Stephen Vidano and Mark Waters (Writer) directed Tim and Pam Tebow through their lines for the 2010 Focus on the Family Super Bowl commercials.

A big thanks to everyone who "hung in there" with us and helped bring this to the national screen.

Check out for behind-the-scenes peaks and the "making of" movie.

agency | Internal - Focus on the Family
creative dir. + writer | Mark Waters
production co. | VIDANO Films -
producer | Adrian Chynoweth
co-directors | Stephen Vidano + Mark Waters
director of photography | Brian Baugh
editor | Stephen Vidano
music composition | Luke Atencio -
audio mixing + 5.1 | Nate Jones
conform | Steven Lopez, Crosspoint
color | Eric Anolin, Crosspoint
camera | RED One 4K

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