Don Pablo’s is nothing but a party — full of delicious food, amazing drinks and endless color and texture! I want to live there.
When collaborative creatives Don Sedei and Charlie Calise brought me on board to shoot and direct just the food shots for this commercial, I pitched and sold them on a treatment to do the whole 30-second spot — and I got it! Don and Charlie were great guys to work with, and we had a lot of fun on this project.
For this Texas-based chain of Mexican food restaurants, I wanted this commercial to capture the fun spirit of the restaurant. I started with a full mariachi band and traditional Mexican dancers, and then flew the camera through the soaring double-height space. I even got to wear a sombrero and jump into a shot with the band. Can you spot me?