EvolvingEntrepreneur.com/ Adam Dudley’s Secrets, Lies & Entrepreneurship is a daily web show that debunks myths and reveals truths about business, marketing, productivity, and success for entrepreneurs, small business owners, consultants, coaches, and sole practitioners that are silently suffering or feeling left behind while other entrepreneurs make in BIG.
In this episode I talk to Mr. James Keyes, CEO of Blockbuster Video, about how he can avoid having to close more stores and eventually having to go out of business. The key for Blockbuster is to abandon all competitive efforts against Netflix and Red Box and instead, reposition themselves into an entirely different market niche serving a very specific type of customer. These 14 little pointers can also be applied to any business, small or large, to create outstanding results.
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