Mobile messaging - SMS, MMS, Voice, Social, Push and Email - is the connective tissue required to create a seamless mobile marketing experience. Whether using mobile web, apps, wallet, location-based services or any other mobile functionality to engage customers, marketers need a data-driven messaging strategy to maximize revenue and reduce cost. Join us in this webinar for a discussion about five strategies marketers can implement right away in order to launch, and increase profit from, an effective mobile messaging strategy. The discussion, led by 15-year mobile industry veterans Michael Ahearn and Michael Becker, will focus on analyzing case studies, best practices and real-world examples to reveal actionable next steps applicable for all marketers looking to achieve mobile success in 2014.
Participants in the webinar learn how to:
-Integrate mobile messaging with third party software or database systems.
-Modernize messaging for today's tech-savvy customers.
-Personalize content to better engage a target audience.
-Drive interactive conversations focused on inciting customer action.
-Design mobile messaging analytics to facilitate iteration and improvement.
Upon completion of the webinar and follow-up Q&A, attendees will understand how to:
-Develop a mobile messaging strategy that increases customer engagement and profit.
-Nurture customer relationships through the use of multiple mobile messaging channels, including SMS, MMS, Voice, Social, Push and Email.
-Position their mobile messaging strategy to best take advantage of the data available today and the technological innovations that will shape messaging in the future.