Six years after the 2005 opening ceremony of the South China Mall, its 892,000 square meters still afford it the title of the largest shopping centre in the world. Yet less than 1 per cent of the 2,350 planned shops are occupied. Five escalators are running in this megalomaniac project that has burst onto the former farmlands of Dongguan's suburbs, in the rich southern province of Guangdong.
Short version of a 30 min. film presented at EXD11 (Experimenta Design Lisbon Biennale 2011) during the exhibition Utilitas Interrupta (curated by Joseph Grima).
More info at bit.ly/chinamall and bit.ly/utilitas
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