2014 is the year of FIFA World Cup Brasil. Adidas developed 4 stunning shoes especially built for Brasil.
To promote the shoes TBWA Amsterdam and United State of Fans created a campaign.
Part of the campaign is a special developed site where you can experience the shoes in a slightly different way than usual. That’s where we came in!
On the website you can view the shoe 360 degrees.
There are several hotspots on the shoe were you can click on.
Done that, you will see a little description about the hotspot and some crazy, GIF, animations dedicated to this hotspot. We made most of the GIF’s. A very nice job to do!
At the end we've created, more than 100 GIF’s. In our opinion some of the GIF’s are a bit tiny on the web site, so this is you’re chance to view them a bit bigger.