Customers today have more ammunition than ever - that's why you've got to have a bulletproof brand. Chris Westfall is the author of "BulletProof Branding", and he introduces some of the key themes and ideas in the book. Featuring interviews with executives at Cisco, The Huffington Post, Cargill and many others, this book provides six key principles behind marketing in the digital age. Because branding isn't just a part of your business - it IS your business.
Find the title on Amazon.com at http://bit.ly/get_bulletproof