Sponsored by Qualcomm Vuforia and IEEE, Heavy Projects + PAC launched its first solo mural at SXSW14. The wall was donated by the Recess Arcade Bar. Typically collaborating w/ other muralists, we saw creating our own mural content as the natural evolution in our work. An 84' x 32' wheatepaste mural, the content deals with the concepts of production, advertising, and consumption. Through the Re+Public app, the mural comes alive in digital 3D, animation, and movie textures. Additionally, users can interact with the mural by touching either "production" or "beauty". This choice forms an anonymous data set, which could potentially develop into more intentional data sets with regard to how citizens interact with the urban space that surrounds them.
Perth [ PUBLIC ]
Sponsored by Form, Heavy + PAC joined 30 other international artists as a part of the PUBLIC festival. We completed 2 small murals on Murray st. across from the IBIS hotel, and a larger mural on Wolf Lane. Additionally, our murals appeared in bus stop shelters around the city. Like our work at SXSW, through the Heavy AR app, these murals digitally come alive. Additionally, how the user chooses to interact with the mural alters the mural's digital content, which provides anonymous data in terms of how individuals are engaging with the art, and ultimately the space that situates that art.