“Chou Meng-tieh” is the name of the song, but also a well known poet who has just past away in 2014. The song is inspired by his poems, which major influence by the Buddhist Scripture. We created surreal scenes to match the feeling of the subject: life is but a dream. The chorus “Tieh” is part of his name, but also means butterfly in Chinese, so that became our main icon through out the video. We want to carry the humanism and the loneliness of the lyrics along with the visual, so we reduce most of the color into only black and white, and as you see, it is mostly hand drawing. Typographically, we use metal movable types to maintain the handcrafting style. Hope you guys enjoy it.
CLIENT: 添翼音樂 TEAM EAR MUSIC
PRODUCTION COMPANY: Bito
CREATIVE DIRECTOR : Keng-Ming Liu 劉耕名
DESIGN : Keng-Ming Liu 劉耕名 / Showme Lin 林筱敏 / Susan Su 蘇聖楊
ANIMATION : Keng-Ming Liu 劉耕名 / Showme Lin 林筱敏 / Susan Su 蘇聖楊 / Wendy Lu 呂貽雯
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