I conceptualized and produced our show open that ran before tipoff at John Paul Jones Arena. Coming off an exciting 2012-13 season, I wanted to capture the preparation and passion that fuels an elite basketball team. To do so, I used Element3D and did some roto work in After Effects to create high impact moments with text tracked into shots highlighting the emotions of the play. I also conducted a specialty shoot with a RED Epic in the locker room to support the production.

For maximum impact in the arena, I produced custom LED to run during the video with treatment and effects. There are a few cutaways during this video to show how it played out in venue.

I updated this video with new players/highlights and different roto shots and phrases throughout the season.

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