Pass the Ball is the first App that only works on one mobile phone at a time.
A red ball of solidarity travelled Spain from mobile to mobile, propelled by the general public to raise money for Red Cross.
If the ball came to you, you became the campaign star, because everyone knew in real time who had the ball, thanks to the App’s live connection with all the media.
In just two weeks, over 370,000 downloads, Nº1 spot at the App Store and Google Play and an audience of over 31.5 million, the ball arrived back at Red Cross with over €207,000 raised and the support of an entire country.
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