On the Geneva International Motor Show 2014 Mercedes-Benz presented itself in a very unique and never seen before way. The architecture was reduced to a absolute minimum by using very large high-res LED-Screens - the perfect automotive cinema! For jangled nerves I did the media conception & direction of the films and the media show. Big screen - big fun!
Client: Daimler AG
Production: jangled nerves GmbH
Creative Direction: Prof. Thomas Hundt, Ingo Zirngibl
Conception media & direction: Marc Schleiss
Lead producer: Jakob Eckert
Art direction media: Kristian Labusga
Animation: Henning Lederer, Tobias Isakeit, Hartmut Ulmer, Jan Treskatsch
Cutter: Marcel Schulze, Dirk Stoppe
Color correction: Moritz Ripprich
Planning of media technology: Bjørn Kantereit
Documentation: jangled nerves
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