In 2013-14, the National Basketball League (NBA) partnered with the award-winning youth development charity Magic Bus to deliver a basketball and life skills program to children in Goregaon, Mumbai, India. The program has been a success in the following ways:

- EDUCATION - School attendance has increased from 48% to 93%
- FAIR PLAY - Following the rules has increased from 63% to 94%
- GENDER EQUALITY - Belief that boys and girls should play together has increased from 44% to 84%
- HEALTH AND WELLNESS - Visiting healthcare professionals when sick has increased from 73% to 100%

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