Hard to believe this film is 10 years old. It was a different time back then. John Huebner was still the head brewer, Shiner hadn't release a new style of beer in over 20 years and gas was under $1.56 a gallon!!!! It's hard work making film with a small crew and tiny budget. We spent the mornings with the Old Geezers at Maeker's bar. Then filmed at the brewery and tasting room. We ended these arduous days at Howard's - the greatest convenience store in Texas because he's got taps coming right out of the wall. Shiner has become a much bigger brand now so it's nice to turn back the clock and be able to see them taking their first steps towards bigger things.
And this would mark the second time we would use The Gourds to make a soundtrack. But they did much more than score music to our picture - we actually cut the picture to their songs. Particularly "What's it gonna be beer." And it ends with an absolute scorcher: "If it ain't Shiner, it ain't mine."