Full of surprises. Distinctly challenging. Boldly courageous. COLOR ZOOM ’14 presented by GOLDWELL introduces a trend to take stylists and salon clients on a fascinating journey of rediscovery: Reallusion.

Reality or illusion? Real or fake? Natural or artificial? Playing with perception is fun and the stunning trend appearing on international catwalks and other creative areas is simply mesmerising.

Nothing is like it seems. Driven by creative ideas, self-confidence and color precision, we initiate optical illusions to be revealed only at the second glance. Surprise turns into delight.

Discover individual styles, which inspire everyone. Unexpected color combinations and hidden details that fascinate and captivate at the same time.

Reality – Illusion – Reallusion.

Prepare to be inspired by a new dimension of creativity.

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