This ﬁlm promotes The Telegraph's publishing in context. The Telegraph knows its audience consumes content on diﬀerent devices at diﬀerent times throughout the day. By understanding the context in which it's consumed, the content can be tailored to ﬁt, delivering a better experience in the process. My challenge was to communicate this without using actual content, to avoid it becoming dated quickly.
This was commissioned to explain contextual publishing and invite commercial partners to do the same, to advertise in context for better results.
Concept, script & creative direction: Matt Simmonds
Design & animation: Hazel Baird
Music & sound design: Echoic
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