In April 2014, Operation Lifesaver embarked on a new public safety campaign, called "See Tracks? Think Train!" (ST3) Designed to educate the public of the dangers of trespassing on railroad tracks and trying to beat trains through crossings, ST3 events are happening in every state in the country. This video tells the story of why this campaign is needed. It made its debut at the 2014 Operation Lifesaver Leadership Conference.