Dissertation Project/

Azucena is an industrial design company. I have imagined this Italian industrial reality in the future. Firstly, I have summarized the needs of Azucena in 4 keywords: Colour/Flexibility/ Emotion/Versatility.

Secondly, I have ideated a specific place (a showroom) where Azucena can express its philosophy, it can sell its products and it can have a closer relation with the client. Coherently with the four keywords mentioned before, I have created a brand identity for this place where every couple of months a new event characterizes the comunication of the showroom. The logic behind is: New theme > New event > new communication > new logo > new colours etc..

Music by: Giraffage - Girl

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