These 4 individual promotions edited together herein (5 seconds of black between each one), form the on-air promotion campaign commissioned by ESPN Classic to launch the concept of Dead Good Sport.

The campaign was nominated for Best On-Air Promotional Campaign at Promax UK 2008.

The aim was to make it as low-key as possible, provide a widely recognizable denominator and use archive material.

The tongue in cheek factor is further enhanced by the incredible voice of the ultra-talented Lewis MacLeod of

Graphics and design work by Regan Wai.

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