These 4 individual promotions edited together herein (5 seconds of black between each one), form the on-air promotion campaign commissioned by ESPN Classic to launch the concept of Dead Good Sport.
The campaign was nominated for Best On-Air Promotional Campaign at Promax UK 2008.
The aim was to make it as low-key as possible, provide a widely recognizable denominator and use archive material.
The tongue in cheek factor is further enhanced by the incredible voice of the ultra-talented Lewis MacLeod of lewismacleod.com.
Graphics and design work by Regan Wai.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?