At Buck I was lucky enough to work on IBM’s Smarter Planet campaign, we got to channel our inner Paul Rand for a series of deceptively simple animations that celebrate the role of big data across multiple industries. We were even allowed to animated Rand’s famous Eye Bee M “Rebus!”. I worked on the design team from concept to final designs and was the lead animator for the series.
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Producer: Kevin Hall
Design: Thomas Schmid, Yker Moreno, Justin Fines, Nicolo Bianchino, Stephen Kelleher
Animation: Nicolo Bianchino, Ian Sigmon
Cel: Jake Armstrong
Agency: Ogilvy & Mather
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