Many digital style guides are ancient relics, created for the designer as a way to properly dictate the use of visual elements. However, we live in a world where our digital products and services are judged not just how they look, but by what they do and how they behave. So a relevant style guide needs to speak to a larger audience, including the UX designer and developer, to create the attribute that all brands should strive for: consistency.
We will explore:
• The problems with current style guides
• What other companies are doing
• The essential components
• Where to go next
Andy has over fourteen years of experience creating award-winning interactive media. He is an Executive Creative Director for Favorite Medium, a global design and technology agency with offices in Seoul and Singapore. Andy is part of a team heading up their new operations in San Francisco.
Prior to this he worked as a creative director at Funny Garbage, an interactive agency in New York City. This position afforded him the opportunity to work with some of the largest brands in the world, including the Smithsonian Institution, Cartoon Network, Noggin, The-N, Wenner Media, Lego and Turner Broadcasting. Andy is also the co-author and co-designer of a book published by Rockport Press in September 2012. Titled Interactive Design: An Introduction to the Theory and Application of User-Centered Design, it’s aimed at college students and young professionals.
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