Downing Students have over 25 years experience, specialising in contemporary, purpose built student housing. With accommodation in Newcastle, Leeds, Liverpool, Cambridge and London, Downing believe that their properties are the ideal base for a students university experience to be built on.
Working in conjunction with digital agency Ripple Effect, STANDBY were briefed to create a number of films for Downing to promote their accommodations, the student experience within each of these cities, location films based around key landmarks, student testimonials and a company overview film encompassing all of the above. With the idea being to keep them each down to 90-120 seconds in length, Downing wanted films that would be fresh, dynamic and engaging, and help set them apart from the rest of their industry.
STANDBY filmed in each of the 5 cities over the course of a few weeks, spending time working with the students through interviews and location filming, and setting about trying to give each of the films a distinctive look and feel. For the location films where we were primarily led by students, we decided on a hand-held documentary style to allow us to be as free and mobile as possible. For the building tour films we primarily used our tripod and Kessler Dolly (tracking left to right) system, to help make the films look as slick and high end as possible.
With all the footage accumulated, we headed into the edit suite for an intensive few weeks of editing, working in tandem with Ripple Effect to edit, amend and deliver a high volume of films in a short space of time.
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