Mercedes-Benz exhibition at the 84th Geneva International Motor Show
At the Geneva Motor Show 2014 Mercedes-Benz presents itself as consistently and confidently as never before. A giant triptych of LED walls is the central structural and communication element. The boundaries between classic architecture and media display blur, turning the trade fair stand into a spatial media experience. Brand communication and vehicle premieres create fascinating and ever changing moods. The entire stand area is being expanded to encompass deep cinematic spaces, creating the impression that the showcased vehicles actually move through the campaign worlds. A 70-meter long themed band structure frames the interior of the stand. This is where all general topics and features are presented to be experienced interactively and through the sense of touch.
The spatial staggering of the LED walls opens up ever new perspectives to the visitors. The themed areas behind it provide more depth of content and invite visitors to explore. The unusual interplay of real and virtual spaces, the emotionally charged brand communication and an impressive remote effect make the stand of Mercedes-Benz unique.