Ogilvy's Creative Director Kevin Geeves and Art Director Daniel Barrett needed a fun epic viral film as a call to arms for bikers to share their motoring experiences in the Castrol Facebook communities around the world.
They used the authentic approach of capturing the unique "motorbike speak" by interviewing bikers about what they feel when they pull the throttle and accelerate.
This year, Juggler Christian Greet re-cut the viral with a new colour grade, as well as more grit.
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