Exhibition - Tokyo Art Club
The “aikuchi” exhibition was held at the Tokyo Art Club on March 19th & 20th. For more than 100 years, it has been the aim of the Tokyo Art Club to preserve, nurture and promote Japanese art excellence. In harmony with the concept of “aikuchi”, WOW was unveiling a new installation at this exhibition. The world famous designer Marc Newson, himself, visited Japan, and was at the reception on the 19th.
About the Work
The art of Japanese sword making - bringing a greater sense of “beauty” to the world.
The art of Japanese sword making, has a history dating back more than 1000 years, and is considered the height of traditional Japanese craftsmanship. Not only the blade itself, but the entire piece including all the decorative sword fittings, is a work of art and is now drawing much attention from a legion of dedicated fans and art collectors the world over. But how could we add a more global perspective and bring a new look to an art piece that is the absolute pride of Japanese culture? With this goal in mind, we invited the world famous designer; Marc Newson to join the project. Working tirelessly together through much trial and error, we eventually were able to accomplish our mission and complete aikuchi to perfection at last. “Aikuchi” does not incorporate a “lower guard” into its design, and is therefore considered by some people to be more of a “lucky charm” than a weapon. The name aikuchi was chosen for this project to highlight the tight coupling between the sword, handle and scabbard, and also to draw attention to the fusion of two different cultures.
aikuchi is the first product which WOW has produced completely and comprehensively from initial conceptual design to finished product.
▶ aikuchi official website
▶ aikuchi 公式ウェブサイト
Producer: Hiroshi Takahashi (WOW)
Creative Director: Takuma Nakazi (WOW)
Art Director: Kosuke Oho (WOW)
Director: Shingo Abe (WOW)
Designers: Kohei Nakama (WOW), Shigeru Makino (WOW), Daisuke Moriwaki (WOW), Yoko Ishii (WOW), Saeko Shizuku (WOW)
Music: Tomohiro Nagasaki (WOW)
Project Manager: Yuki Tazaki (WOW)
aikuchi designed by: Marc Newson (Marc Newson Ltd)
aikuchi Production Producer: Okisato Nagata (EXS inc.)
Venue design: Masafumi Tashiro (Masafumi Tashiro DESIGN ROOM)
Installation Music Composer: Masato Hatanaka
aikuchi Logo/Graphic Design: Arata Maruyama (&Form)
Sponsorship: The Ministry of Economy, Trade and Industry;a recovery project for traditional crafts and local industries.
▶WOW official website: w0w.co.jp/en/