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Global design brand Umbra is launching Umbra Shift at ICFF New York in a bid to go back to its design-savvy roots and develop playful products such as Philippe Malouin’s Hanger Chair.
Philippe Malouin originally designed the Hanger Chair while studying at the Design Academy Eindhoven, and first exhibited it in 2008 as part of a series of space saving objects that also included an inflatable dining table.
"Folding chairs tend to lie around the house, stacked in a corner, or in an unused room. When space is an issue, as is the case for most city dwellers, an object such as a folding chair will clutter up the precious available space," said Malouin.
"The Hanger Chair is a folding chair based on one of the ultimate storage systems: the modest hanger. By morphing the function of the hanger with that of the folding chair, a new hybrid is born: a Hanger Chair - that has a function, even when not in use, to store our clothes in an orderly fashion."
The Hanger Chair prototype subsequently formed part of the 2011 Dezeen office design by Post-Office, Malouin’s London-based architectural and interior design practice.
Umbra Shift was established to enable Toronto-based business Umbra Studio to experiment with new ideas and work with contemporary designers.
Alongside the Hanger Chair, the first collection includes Malouin’s Brick Lamp, the Asymmetrical Candle Holders by Lukas Peet and the Cup Lamp by Paul Loebach. Umbra Shift will be at ICFF 17 – 20 May 2014.