Taking inspiration from the adidas Originals x The Farm Company global campaign, Studio Juice created the vibrant retail launch across 5 european Urban Outfitters stores. The campaign included all windows, store merchandising and POS.
In honour of this exclusive collaboration, we also created a launch event at the Urban Outfitters flagship store in Camden, London. We brought to life the iconic styles from adidas Originals’ rich heritage and The Farm Company’s signature prints blurring the lines between sport and street style in an explosion of colour. Brazilian mixologists, a bespoke nail bar and tropical tunes kicked off the party in true carnival style.