Questus co-founder Jeff Rosenblum presented 'Can Advertising Save the World' at TEDx LaSierraUniversity in Riverside, California on April 24, 2014.
He admits that it’s a ludicrous concept. But after spending two years speaking with some of the world’s top executives, scientists, and authors while making a documentary called The Naked Brand, he found that the right formula for branding can lead to positive changes for people and our planet.
To be clear, this isn’t a “green” story. Consumers don’t expect every brand to hug trees and save the manatees. It’s a story about authentic relationships. It’s a story about brands empowering people.
When brands stand for something, create unprecedented ideas, and engage in daring investments, they expand the definition of advertising. The industry is no longer limited to an interruptive 30-second TV ad or a 300-pixel banner ad. The creative canvas has expanded. That’s where things get exciting, because the most effective new ideas move the planet forward.
@jrquestus/ @therealquestus/ thenakedbrand.com/