For the Fall 2014 Campaign, TOMS wanted to tell an ecosystem story of giving in the US that featured their athletic shoe. Rather than focus on the specific give, I wanted to feature the ideas that the give empowers: hard work, dreams, collaboration, and hope. Every person must do their part to allow the ecosystem to work.
We were fortunate enough to meet Joey. His story was very touching and basketball is his outlet. His dedication, kind spirit, and work ethic remain an example to me to this day.