VW: Project Fast
"A select group of GTI enthusiasts received a series of emails about a scientific study called, “Project Fast.”
Each email contained a battery of questions about the shape, color, and size of their ‘Fast.’
Although, explicitly asked not to share the emails, our loyal enthusiasts couldn’t help but forward the emails to their friends, and soon the VW chatrooms were filled with questions about “Project Fast.”
Over the course of several weeks, the appearance of the fast developed in response to these surveys, and thousands of GTI fans were introduced to their Fast on the same day the GTI Mk V began appearing at VW Dealerships across the country."
Agency: Crispin Porter + Bogusky
Studio: Palma VFX
Role: 3D Producer