Got a great idea for a Mac app but afraid it won’t pass App Store guidelines? This talk will show why being outside Apple’s walled garden is far from a death sentence. Not only is it possible to survive, it’s possible to thrive. Paul will dispel myths, and discuss the trade-offs involved and why eschewing Apple’s control may better serve you and your users. He’ll also go into the logistics of providing what the MAS gives you, including the different options for setting up your own store.

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