Title: Girl you will be a woman... soon (please come take my handheld)
Format: digital video, 3 minutes
Audio: A sampling of Neil Diamond, "You Will Be a Woman Soon" (1969) in loop
Description: Video montage of cover art for several Nintendo DS and Nintendo Wii games, specifically created by companies such as Ubisoft and 505 Games to appeal to a young, female audience.
"Girl, You'll Be a Woman... Soon" is a montage of cover art for several Nintendo DS and Nintendo Wii games, specifically created by companies such as Ubisoft and 505 Games to appeal to a young, female audience.
"A little girl wants to do what her mother does, and she wants the real thing too" (AMSCO slogan, quoted in Gary Cross, 1997: 157)
"Toy stores today sell dolls that promote self-fulfillment for girls through superficial, sweet maternity and very earnest materialism" (Miriam Formanek-Brunell, 1994: 1)
Growing up digital/Performing gender/Downloading stereotypes
Imagine. Live your dreams(tm) is Ubisoft's prescriptive ludic ideology for girls.
In Italy, such games are sold under the "Giulia Passione" brand.
According to Ubisoft, today game girls can only dream of becoming:
Elementary School Teachers
Fashion Designers (in NY!)
Fashion Party Organizers
Make Up Artists
Baby Club Managers
Girl Band Members
505 Games limits girl gamers's careers to:
In short, according to game manufacturers, girls can only aspire to fulfill their manifest destiny as postmodern Stepford Wives.
Girl, you'll be a woman... soon
...Please come take my handheld
Cross, Gary (1997) Kids' Stuff: Toys and the Changing World of American Childhood, Cambridge: Harvard University Press.
Formanek-Brunell, Miriam (1994) Made to Play House: Dolls and the Commercialization of American Girlhood, 1830-1930. New Haven, Connecticut: Yale University