“I just wanted to surf longer.” The famous words Jack O’Neill used to explain why he invented the wetsuit. Our 2014 global O’Neill campaign builds on genuine and special stories about people who live with this same attitude of insatiability and inventiveness. The Jack O’Neills of our time. The campaign is about the drive to make every day a perfect day despite of rough conditions and obstacles in the way. It is about a mentality, about pushing boundaries, going further, longer, bigger. Their stories tell us that no matter what day it is, TODAY IS PERFECT.
The TODAY IS PERFECT campaign recently launched with the first story about big wave surfer Mark Mathews.