fans, beach balls
While walking through Walmart one day, I saw a group of about six people staring at a very clever promotion. Under a large sign that read, “Clearance—High Velocity Floor Fans—$34”, was a shiny, chrome fan, on full blast. Hovering in midair above the fan was a large multi-colored beach ball. The beach ball is kept in place by Bernoulli‘s Principle, which states that air that is moving at a high speed has lower pressure than still air. It is a neat trick that some recognize from their junior high physics class, or a children‘s science museum. However, it was not the trick that grabbed my attention, it was the group of paralyzed consumers that had gathered around the display, they were transfixed. What was it about this simple action that not only commanded attention but was able to retain it longer than most people interact with an artwork at a museum or gallery? This made me wonder what would happen if the same device was redefined as an art object.