My response to the DCM brief from the D&AD New Blood Awards 2014. The brief specified the challenge of creating an ident to showcase the emotive power of cinema as a medium. My concept was to show the reactions of a cinema audience as they are immersed in the film world, after taking their seats in the cinema. Each audience member was filmed separately against a green screen and composited together using Adobe After Effects. See Making 'The Emotional Journey of Cinema' for an overview of how the technical aspects were handled.

Music by Will Taylor.

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