C&A Summer is the second in a series of retail films directed by Erwin van den IJssel in association with Amsterdam-based agency, Meanwhile. Following on with the motion graphic animated execution, Erwin took inspiration from the C&A summer clothing range to create a highly graphic, sunny story imbued with a colour palette sourced from the brand’s summer themes of folklore/tribal/ethnic prints and embellishments. The retail films will be broadcast in-store and act as a compliment to the bold window displays currently being implemented by C&A worldwide.

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