Another powerful, and highly successful example of how emotion can inspire people to make a bold move. GEM was engaged to travel to California's Napa Valley in mid 2014 to help tell the story of Calistoga Hills Resort and what it represented as the last great holding ever to be offered in the fiercely protected wine region. The property had already been on the market for 12 months with a commercial agent and, despite its $100 million price expectation, was igniting little attention. It was a heavily forested hillside that presented few photogenic angles for traditional real estate photography. And the story of the 15 year campaign that led to approval for a five star hotel development was failing to translate into real estate copy. But when we put our specialist aerial cameras to work and combined their imagery with a powerful interview with the man who knew the hillside best, its true worth suddenly came to life. Within a few months the property sold, to a buyer who had walked away from the original campaign but was tempted back by the potential unlocked in this story.