LEVERAGING BUYER PERSONAS AT DIFFERENT STAGES OF THE BUYING CYCLE
In this WSI Digital Power Hour, we dive deeper into content marketing and take a closer look at how your team can identify buyer personas and then determine what, when and how you can share the content they’re looking for. After all, businesses generally understand WHY they need a content strategy; but we know that it can be a daunting task to know HOW or WHERE to get started.
These days, consumers are much quicker at progressing through the buyer cycle than they used to be. Precision targeting within your team’s content marketing strategy is an absolute MUST. Hosted by Andre Savoie - a leading WSI Digital Marketing Consultant (USA) - you will learn:
- The magnitude of your brand’s unique selling proposition
- The secrets to identifying at least 3 to 5 buyer personas
- The process for formulating a content strategy customized to each persona
- Steps for finalizing a great content schedule!
It’s all about taking your content and targeting tactics up a notch that’ll give you a new edge against your competitors.
This is a must watch!