If you are in a hurry, just jump to 34:00 to watch a quick overview of the project.
Tutorial about how to create some lightning and make it get the shape of an object.
You can use your own object but, if you like, you can download the starting scene with the skull here:
Files: http://goo.gl/34u8Ek (the end scene is there as well)
You can use and extruded vector of your logo or any image, even though, i really recomend you to use something with a good silhouette.
The idea is based on this amazing slow-motion lightning reference:
by ZT Research.
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Developed by Alvaro Moreira and Particle Skull.
Soundtrack: Memories - ProleteR
Particle Flow Tutorials