Off the Press: Electronic Publishing in the Arts
Session #4: Showcases
22 MAY 2014, Museum Boijmans van Beuningen
‘Working out how to do something is better than waiting for a magic formula’
visualMANIAC was born with the intention to preserve the role of the specialist publisher and bookseller in the digital world. We love the papery smell of a good book or a magazine fresh off the press, but we’re also strongly drawn to pixels, their immediacy and lightness. With digital publishing now an industry dominated by major corporations, is it possible to create independent spaces where specialized publishers can find their own routes into the digital domain, away from the interests of the big groups? We have been developing this project for almost three years, and we have learned that digital will not be a worthwhile sales channel until publishers take it seriously. They should devise a strategy and assess whether it is worth developing sophisticated apps, editing ePubs, offering PDFs, or embracing all of these possibilities at the same time. Nobody knows what the future of publishing looks like, so we had better start working on how we want it to be.
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