Year Produced: 2008-09
La Sinceridad del Humo is a short experimental film that details some of the primary realizations associated with a departure from cynicism. As Marcel Proust said, “The real voyage of discovery consists not in seeking new lands, but in seeing with new eyes.” And this is the foundation of the perspective shift—an understanding of the visual source from which we draw meaning. In order to understand, we must see the images of every day individually, drawing meaning from each one, and not just their sum.
Over the course of this project, I found that all things, when witnessed as individual events, seem completely sincere—even significant—at times. And when thrown into a crowd, or a busy Centro intersection, these events seemed to become less unique; or, less genuine, perhaps. But such seeming should not invalidate the genuineness, or legitimacy, or uniqueness, or significance—although we may not be aware of it—of any one event. The only variation truly manifesting here is the circumstantial interpretation in which we are engaging. We cannot perceive the sincerity of all events simultaneously, and so our minds prioritize the images we see—and thusly, you catch yourself looking back at a beautiful sunset, or a fight in the street. Because you are now aware of some type of urgency; some aspect of the situation that makes it real. But all the things we see are real; all these things are sincere—to our eyes, if not our minds. And thusly, the sincerity is like smoke. We only notice it when we can see it, or smell it, or it burns our eyes. Only then, does it become significant.
So what should we think of all the things we see? With so many events always happening all around us, is it easier not to care? Or are we compelled, by the mundane things we see in passing, to be passionate? La Sinceridad del Humo represents the answers I have found—answers in smoke. Like the truth of emptiness.