Forrester Media is proud to bring you, in High Definition, The Business of Fun, a compelling and rare inside look at the world of roller coasters.
Heart Pounding and exhilarating are words that describe a day at the great American theme park. Theme parks are big business enticing 335 million guests to spend more than 11 billion dollars annually. Parks invest millions of dollars on new rides. But how do these rides get off the ground and into the sky?
Join us on this journey as we follow the development of a new roller coaster from concept through construction to its first bone jarring white knuckled ride at one of America’s premier theme parks.
Theme parks have become a vital part of the tourism and travel industry. But how have they become so popular? The Business of Fun goes back and takes you to the first coasters… and for a ride on the granddaddy of them all.