This was a spot I shot and directed for IQ Interactive and their client Valic a financial planning firm. We again shot with my Sony F3 in S-Log mode 10bit straight to ProRes422HQ on board the camera and then doing a nice color correction in post. The soft look is 100% due to my vintage set of prized Cooke Speed Panchro lenses. While they were built in the 1960's these lenses are sought after by health and beauty cinematographers for their inherently silky beautiful look. It was these lenses that the likes of Kubrick and Cassavetes established their style, and it is this look that Cooke lenses are noted for and no others can duplicate.