Subject: Media Innovation 3
Team Members: Ecah and me
Task: Create a campaign for Global Warming, and make a bunch of stuff to make your campaign work like logo, TVC, booth, website, etc.
Concept: Stop Motion Video
Rationale: We used toys and hand-made the dollhouse for the photo-shoot because we want to show that people don't treat Global Warming seriously, it's as if Global Warming is just a toy to them. The Bearbrick (Luvstitch) portrays this exact kind of personality exudes slumber and careless attitude plus excessive amount of heat by using lots of electrical machines and equipment, without turning it off even when it's not using them. Using excessive amount of electrical equipment can overheat the house, thus heating the Earth too. It's good to save electric + trees for a cooler Earth!
Tagline: Save Electreecity for Global Peace!
Software Used: Adobe Premier Adobe Photoshop
Song: Bulletproof by La Roux