Ur 1st Luv make limited edition sound art products for the modern world. Transforming cultural capital into capitalised culture, Ur 1st Luv seeks to provide object based answers to the question: what is sound art really worth?
What is sound art’s purpose? What function does it serve socially, culturally, politically and financially? What is the value of artistic labour? What do you, the consumer, get out of it? Ur 1st Luv seeks to find innovative sound art solutions for the consumer of sonic culture.
This is part of a new work by Ur 1st Luv that interrogates crowd-funding platforms as a method of funding art. It is a work about is a work about the political economy of art and sound. It is about the value of artistic labour and how we fund the arts. It is about the relationship between neoliberalism and the production of art. It is about what we invest in when we invest in culture, and what return we expect from that investment. It is about the value of ideas and the value of objects. It is about the commodification of art in our modern world.